Sun Tzu Said:A clever fighter is one who not only wins but excels in winning with ease.(The Art of War IV:11)
The Art of War has been applied to almost any area of life you may think of, from business to parenting and from gardening to space exploration.
In the realm of customer experience, particularly digital CX, the words of Sun Tzu often ring true. The quote at the top of this blog specifically applies to high maturity CX programs. Where almost every brand has ways to resolve customer issues, building a CX program and advancing … Read More