If speech solutions are going to be an essential part of your company’s CX strategy, how do you choose the technology that will provide the most benefit?

That’s a question posed by CMSWire in a recent article spotlighting the distinctions between voice user interfaces (VUIs) and intelligent virtual assistants (IVAs).

Verint’s Jen Snell, Intelligent Self-Service vice president of product marketing, points out that the comparison isn’t so much about the technology—it’s about the user experience you can create with each.

Read more.