2022 List Recognizes Industry Leaders for Significant and Sustainable Impact on the Market
The CRM Watchlist recognizes companies that not only had the most impact in the customer-facing technology world in the past year, but also are likely to maintain that impact for the next few years. Out of 59 submissions, Verint was one of 16 companies named to the Watchlist, now in its nineteenth year.
Greenberg refines his evaluation criteria slightly each year to accommodate market, technology and cultural shifts in the enterprise. This year’s focus was on the significant impact a company has had on the market – and the corporate infrastructure, strategy, and resources needed to sustain that impact over the next three years. For impact to be considered sustainable, the company has to be well-rounded: it has financial stability, solid management, excellent products and services, superb culture, and a strong partner ecosystem to help sustain its efforts. Greenberg looks for a clear vision and mission and also clear-cut strategies for outreach to get customers, analysts, journalists, prospects, and influencers engaged. He says, “That takes a complete and complex set of tools and activities, including marketing, analyst relations and public relations programs, and the ‘theatrical’ activities that establish the corporate identity necessary to stay top of mind, as well as capture share of wallet.”
According to Greenberg, “Verint was recognized for its focus on impacting the market through thought leadership. Under the direction of its new chief marketing officer, the company greatly expanded its market presence by building infrastructure to support thought leadership, outreach and marketing efforts that go beyond traditional methods. This came through online conversations, livestreams, pre-recorded events and more.” “We are honored to be among the companies included in the CRM Watchlist,” says Verint’s Celia Fleischaker, chief marketing officer. “After becoming a pure-play customer engagement company last year, we launched an ongoing primary research effort that revealed the challenges our customers were facing as a result of the pandemic. We rallied around this idea of the Engagement Capacity Gap throughout 2021 with the mission of helping our customers close the gap by leveraging technology and AI. It’s rewarding to see those efforts being recognized.