More than ever before, living and breathing the customer experience every day is critical.

Verint’s Ryan Hollenbeck, senior vice president, global marketing and executive sponsor of Verint’s customer experience (CX) program, continues his series for the Forbes Communications Council with a look at five key pillars to Verint’s customer experience program. He believes every company looking to improve its customer experience (CX) program can incorporate them to help strengthen customer centricity.

He shares his insights and real-world experiences — check it out and see how your organization can start enjoying the tangible advantages of an excellent customer