2020 will shape up to become the Year of the AI-Powered customer journey
Mila D’Antonio, Principal Analyst, Customer Engagement, Omdia (formerly Ovum)
In the evolving Experience Economy, 2020 is shaping up to become the year enterprises apply the building blocks to enable proactive, personalized experiences at every step of the customer journey. In this dynamic environment, organizations must continuously re-calculate the next-best action for each customer, and at each moment.
This requires a shift from traditional customer journey mapping tools to a more holistic and actionable approach of … Read More