Unifying Your Business through VoC: How a Holistic Approach Transforms CX Program Results
Findings from Aberdeen’s June 2019 Voice of the Customer study show that 83% of companies currently have a VoC program to support CX initiatives across all channels and business departments. However, 70% of them are not satisfied with their ability to use VoC data to achieve organizational goals. CX leaders report the top reason for their dissatisfaction is that they find the existing VoC data they have access to insufficient to gain substantial business insights.… Read More