Improving customer experience in the contact centre. The devil is in the data.
Customer experience (CX) is today’s competitive battleground, so it may come as no surprise that CX is now a strategic imperative for many contact centres.
In fact, according to a recent survey of more than 450 contact centre leaders by Deloitte1, CX ranked as the most important strategic initiative in the contact centre—far outpacing revenue growth and cost containment.
And, many contact centre leaders report that they are now being held primarily … Read More