Why your biggest CX issues shouldn’t always be your top CX priorities
mproved customer experience can have huge and widespread impact on success against broader business objectives – such as increasing revenue and improving customer loyalty.
But only if they’re focused in a way to drive biggest bottom-line impact.
I’ve worked with companies across various industries examining customer-initiated feedback to uncover CX pain points. In presenting my findings to clients, I have learned there is no “one size fits all” approach to prioritising and acting on feedback.… Read More