Digital feedback is a powerful builder of brand trust at Bank Of America

By being smart about listening to customers Bank of America cuts support tickets by 10,000 a month.

At a time when many leading global financial institutions are still saddled with poor reputations dating from the financial crisis, Bank of America, one of the world’s largest commercial banks, has invested in building credibility with its customers by listening and responding to customer feedback in real-time.

Over the past three years, Bank of America has partnered with … Read More

How to use digital feedback to deliver a better customer experience

Digital feedback has the potential to have a far-reaching business impact on things like customer loyalty and revenue. But only if it’s harnessed correctly.

For instance, there are a handful of absolutely critical strategies you should be following, such as making sure you capture the right data.

That may sound easy, but it is surprising how many large businesses do not get the basics right?

Further Reading:

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